February 21, 2018
Email marketing is used by most companies at this point, big or small. It’s one of those marketing tools that makes sense for a number of reasons. It’s an easy way to keep your customers up to date on your business, it can drive traffic to your website or store, and for every $1 dollar spent, the ROI is $44.
So, how does a business take this standard tool and make it effective? The answer is data. By using data, you can make your email marketing even more effective. You can use it to create list segments or to personalize emails to ensure your subscribers are getting the information they want at the right time.
It can be a challenge to get started with a data-driven strategy, however. In fact, 81% of marketers say that implementing a data-driven strategy can be complicated. The key is to start slowly. Take stock of what data you currently have on your customers or email subscribers. If you want to create lists of people who have made purchases in the past, are part of a loyalty program, or even live in a certain part of the country or city. Knowing how you want to use the data you collect will help you then decide how to collect it.
The following infographic, the eye-opening truth about data-driven marketing, will help you as a marketer understand how to use data effectively.
Still unsure of where to begin? Media Frontier can help. Contact us today to discuss your upcoming marketing and communications needs.
This article was first published on Campaign Monitor.