The UN sought an extremely creative curtain raiser video to be played live at the start of the Minamata Convention for Mercury – a global treaty to protect human health and the environment from the adverse effects of mercury – in front of politicians and policy makers from around the world.
The video needed to be thought provoking, emotional and show the progress that has been made to date, and the aims for the future. Due to the diversity of nationalities attending the convention, cultural sensitivities had to be taken in to consideration.
The concept of ‘Time’ was used to show the affects and progress made from the outbreak of Mercury poisoning in Minamata during the 1950s to the current day.
Different clock faces were animated throughout the 2 minute video, all relating the messaging on each scene.
The chosen audio track transitions from something very sombre to a brighter feel when talking about the future.