September 19, 2018
UGC stands for user-generated content. You might also hear it described as employee generated content (EGC). UGC and EGC refer to content that is created by real people rather than corporate communications or marketing teams. This type of content can take many forms. It could be a tweet, a Facebook post, a smartphone video, a photo, an online comment, a testimonial, or an online product review, to name a few.
UGC/EGC messages are not professionally crafted so they are perceived to be authentic opinions and are therefore received with more trust by their audiences. This type of content is compelling because it offers personal insights on a given topic without the gloss of advertising. UGC captures first-hand experiences and gives a face to your community. For companies, EGC provides a chance to showcase, listen to and share the stories and opinions of their employees both internally and externally.
For more industry-specific inspiration, check out our post 30 ideas for UGC video content across 5 industries.
UGC/EGC content can be collected in many ways. You can ask your community and employees to send in content, you can source it from social media or you can use a content creation tool. Some of the many perks of using a UGC tool is the ability to control what topics you’d like covered, provide video best practices, create task lists and store submitted video clips on a secure server.
CREWSTUDIO is the powerful new UGC/EGC video creation app by wtv. that empowers users to create high-quality video content on a dedicated project theme. You control the topic and assign specific tasks to your community. wtv. professionally edits the footage and turns around an authentic and cost-effective communications tool for your project or organisation.
START YOUR PROJECT WITH CREWSTUDIO OR REQUEST A DEMO TODAY.