The Africa Progress Panel approached Media Frontier to support the evolution of their existing website and their general approach to digital communications.
The APP required a simple system which would allow APP to update content quickly without requiring the support of a third party. Large amounts of downloads were required for the Africa Progress report, in multiple languages. Their earlier website had been developed with a style that didn’t match their brand values. The marketing objective was to create more effective brand awareness of the Africa Progress Panel and align the website with their target audiences.