STREAMSTUDIO is the webcast streaming platform of wtv.. Since launching in 2001, they’ve built a reputation as the most secure webcast platform in the global market. This year, wtv. launched a new presenter console to enhance the STREAMSTUDIO user experience and level of control by speakers. They required the complete design of this new tool, providing a chance to redesign the whole STREAMSTUDIO brand and link it to the recent company rebrand of wtv., also designed by Media Frontier.
This project was a continuation of the rebrand we completed for wtv. at the end of 2017. We worked off an established style guide to create a fresh new product brand and logo that was tailored specifically to STREAMSTUDIO, with clear links to the parent brand wtv.. We utilised the green colour palette from the wtv. website as the headlining colour for STREAMSTUDIO. The look and feel of the product needed to be modernised to bring the visual experience up to date with the technological advances the system had made over the years. The appearance is eye-catching, clean and professional, enhancing the newly simplified user experience of the presenter console. Since the purpose of the console is to first and foremost be a usable tool, we designed for accessibility at every step of the way, optimising the colours and contrast for easy legibility.